Yes, "digital art strategy" is a real and growing profession. It's a relatively new field, but it's becoming increasingly important as the art world embraces digital technologies.
What does a digital art strategist do?
Digital art strategists help artists, galleries, and other art organizations navigate the online art world. They may wear many hats, but some of their typical tasks include:
Developing and implementing marketing strategies for digital art
Building and managing online communities for artists and collectors
Curationg digital art exhibitions
Advising artists on how to sell their work online
Staying up-to-date on the latest trends in the digital art market
How much can you earn as a digital art strategist?
Salaries for digital art strategists can vary depending on experience, location, and the size of the organization they work for. However, it's a growing field with good job prospects, so you can expect to earn a competitive salary.
According to a recent report by Indeed, the average base salary for a digital art strategist in the United States is $78,503 per year. However, some experienced strategists can earn much more, with some top earners making over $150,000 per year.
If you're interested in a career in digital art strategy, there are a few things you can do to increase your chances of success:
Get a degree in art, marketing, or business.
Build a strong portfolio of your work. This could include experience with social media marketing, content creation, and community management.
Network with other professionals in the digital art world.
Stay up-to-date on the latest trends in the digital art market.
With hard work and dedication, you can build a successful career as a digital art strategist.
Here are some additional tips for aspiring digital art strategists:
Be passionate about art. If you're not passionate about art, it will be difficult to succeed in this field.
Be creative and innovative. The digital art world is constantly evolving, so you need to be able to think outside the box and come up with new ideas.
Be a good communicator. You need to be able to communicate effectively with artists, collectors, and other stakeholders.
Be organized and detail-oriented. Digital art strategy can be complex, so you need to be able to stay organized and manage your time effectively.
If you have the skills and passion, a career in digital art strategy can be both rewarding and challenging. So if you're interested in helping artists succeed in the online world, this could be the perfect career for you.